Charity Walks Blog

The Nonprofit 2.0 Unconference was held in Washington DC on June 25, 2010. I had the privilege of leading a session on the topic of how volunteers can support nonprofit organizations online. Below are the viewgraphs used during the session (with a couple of tweaks).

All of the methods identified can be used to raise funds and promote charity walks. Consider how your volunteers can support your charity walk events in some or all of these ways.

Are you aware of other methods that volunteers have used the web to support a cause or nonprofit organization? Please leave me a comment below.

Thanks,

Cheering From The Sidelines: How volunteers can support nonprofits online and how nonprofits can help

View more presentations from Roger Carr.

Technorati Tags: charity walks, nonprofit 2.0, Nonprofit Organizations, np20, nptech, unconference, Volunteers, Washington Dc

I have recently read several blog posts and newsletters from fundraising consultants who encourage nonprofits to run away from charity walks when they should be embracing special events.

Many of these consultants are friends of mine. I have a significant amount of respect for them and their abilities. So why am I concerned with this particular advice?

Get Rid of Charity Walks

There is some basis for these fundraising consultants to recommend that nonprofits stay away from special events, including charity walks. Planning, organizing and executing a successful charity walk takes a significant amount of time and effort from staff and volunteers. There are other much more efficient methods to raise money to support an important cause. There is also some level of risk being accepted when holding a special event.

Horror stories of failed attempts at raising funds have been used to reinforce the risks being taken when embarking on special events. Some of these stories were first-hand experiences of the fundraising consultant.

If the only need of the nonprofit organization is to raise money, the advice being given is right on target. Finding ways to be more effective and efficient at rising funds is why the fundraising consultant was hired, right?

The Flaw

Most nonprofit organizations don’t have a purpose and mission to raise money. Typically, an organization needs to do things like institute programs and lead advocacy efforts to fulfill their purpose. The funds raised are just one of the important tools needed to allow the organization to make a positive difference. There are other important tools that the organization needs in addition to money.

When decisions about special events are made from the limited perspective of fundraising alone, it can cause problems in the organization. I was intrigued by the blog post Fundraisers and Program Professionals: Can’t Everyone Just Get Along?. It discusses the friction that can occur between program professionals and fundraisers when each are not working together from a “corporate” perspective.

Consider Charity Walks for All They Can Provide

Charity walks can be powerful. There are many benefits this type of special event can provide to the nonprofit organization. Some of these benefits include:

• Raising money
• Recruiting and developing volunteers
• Raising awareness for the cause and the organization
• Identifying and engaging company partnerships in the community
• Supporting advocacy efforts

These are all positive things from the program professional perspective. But unless the fundraisers and program professionals start viewing their efforts from an organization perspective, there will be unhealthy conflict and the nonprofit will not be as effective as it could be.

Before eliminating charity walks, the total return on investment needs to be considered and compared to the overall needs of the organization. Only then can an informed decision be made. Who knows, maybe a bonus benefit will be the program professionals and fundraisers will start getting along.

By the way, most of the special event horror stories I read had little or no volunteer involvement. In my opinion, this is not advised and would put the event at significant risk. If you are considering a charity walk in the future, take advantage of others who have successfully put on these charity events. Get your personal  copy of The Walkathon Guide at http://www.TheWalkathonGuide.com.

Thanks,

Photo credit: Thiago Felipe Festa

Technorati Tags: Advocacy Efforts, charity fundraising, charity walk, charity walks, Fundraising, Fundraising Consultant, Fundraising Consultants, Nonprofit Organization, Nonprofit Organizations, Volunteers

There have been several articles and blog posts written lately suggesting that there are too many charity runs and walks. One of these posts is at http://rwdaily.runnersworld.com/2010/05/running-toward-an-awareness-overload.html.

I decided to examine the online community calendar of my local newspaper in Fredericksburg, Virginia. For today, the events listed include:

• 17 music events
• 4 art exhibits
• 3 theater events
• 2 book signings

Is it likely that people will complain about the promotion of too many music events? Art exhibits? I doubt it.

It is recognized that people have different tastes in types of music and art so multiple events on a given day are expected. So why isn’t it recognized that people have different passions regarding causes? Why isn’t it recognized that these charity events help provide nonprofit organizations with money, volunteers, public awareness, advocacy and partnerships with community businesses that are needed to make a difference?

What isn’t discussed is how many people are participating in these events. What isn’t discussed is how successful they are.

If there was true awareness overload, participation would dwindle, donations would evaporate, and sponsors would disappear. But that isn’t the case for most of these events. These events require hard work by many nonprofit staff and volunteers. They would be canceled if there wasn’t a good return on investment.

What do you think? Leave a comment below.

Thanks,

Photo credit: ramzi hashisho

Technorati Tags: Advocacy, charity events, charity walks, Community Calendar, Fredericksburg Virginia, Music Events, Nonprofit Organizations, Nonprofit Staff, Partnerships, Passions, Public Awareness, Return On Investment, Volunteers

The charity walk was scheduled to  start in about an hour and a half.  I was in my car and about five minutes away from the event. That’s when it hit my windshield…RAIN!

I was attending the Richmond Arthritis Walk in Richmond, Virginia.  It was my first time participating in this event so I didn’t know what to expect.  I did know the event was taking place rain or shine.

When I arrived, I was directed to park my car on the second level of the parking deck. The staff and volunteers were already moving tables out of the rain to the first level of the parking deck. That was the location most of the morning activities took place.

I was surprised by how many people arrived with their raincoats and umbrellas to take part in the charity walk.  The rainy weather wasn’t going to stop them from supporting a cause that was important to them. Fortunately, most of the rain subsided during the walk portion of the event. But on that morning, the participants were already prepared to walk in the rain.

We can’t control the weather.  The Richmond Arthritis Walk could have been a disaster because of the rain.  Instead, it was a tremendous success despite the bad weather. The success didn’t happen by accident. Here are some tips that should be considered for all charity walks, because this could happen at any outdoor event:

• Decide very early in the planning process whether you are going to hold the charity walk event “rain or shine” or have an alternate date scheduled in case of bad weather.
• Communicate your intentions to all participants so they are not wondering on the day of the event whether or not to attend.
• If you decide to hold your event if it rains, make sure the needed details are covered in all of your planning and preparation right up to the date of the charity walk.
• Maintain safety as a #1 priority throughout the event.

None of us want bad weather on the day of our charity walks.  However, when it does happen you’ll be glad that you prepared for it ahead of time.

Thanks,

p.s. You can view some of the photos I took at the Richmond Arthritis Walk at http://www.flickr.com/photos/rogercarr/sets/72157623803852501/.

Photo credit: John Evans

Technorati Tags: Arthritis, arthritis walk, Bad Weather, Charity Event, charity walk, charity walks, Rain Or Shine, Rainy Weather, Richmond, Richmond Virginia, Umbrellas, virginia, Volunteers

I attended the Walk MS charity walk event in Fredericksburg, Virginia. It was held at James Monroe High School on April 10, 2010.

Over 400 walkers participated and $36,000 was raised through this event (with several more weeks of fundraising to go) to support the National Multiple Sclerosis Society. Participants of all ages were in attendance.

The event was fun! It had some great elements that I am sure required a significant amount of planning by the staff and volunteers. Some of those elements included:

• Music
• Raffle
• Sponsor booths
• Food (including pizza at the end of the walk)
• Tattoos (temporary of course)
• Banner signing
• Dog contest
• Decorations

Safety was not forgotten. There was a first aid station at the event, stations along the route and a local motorcycle group monitored the walkers as they walked the scenic route through historic Fredericksburg.

Virginia Senator Edd Houck was one of the VIPs in attendance. Two things surprised me about his participation. First, his speech was motivational and had nothing to do with politics. Second, he participated in the walk in support of his daughter who was diagnosed with MS a few years ago. He was an excellent “celebrity” for this charity walk.

Check out the photos below that I captured at the event. Go to http://www.IWalkforMS.org to learn more about the MS Walk.

Thanks,

Technorati Tags: Charity Event, charity walk, charity walks, Edd Houck, Fredericksburg Virginia, James Monroe High School, Ms Walk, Multiple Sclerosis, Multiple Sclerosis Society, National Multiple Sclerosis, National Multiple Sclerosis Society, Volunteers, walk event, Walkers