Charity Walks Blog

A long-term staple of charity walks is the t-shirt. Not just any t-shirt. This is a shirt that has a graphic advertisement on the front promoting the charity walk and many smaller ads (usually logos) on the back promoting the charity walk sponsors.

As walkers wear these t-shirts during the charity walk event and in their community after the walk, the shirt becomes a mobile billboard for promoting the cause, nonprofit organization, and sponsors. For many charity walk events, this shirt is sold as a big reason for potential sponsors to provide support to the event.

Imagine an army of people gladly wearing these t-shirts at the walk and around town throughout the year. It sounds great, right? Even fellow blooger, Lee Gaverick, recently wrote about the benefits of using walkathon t-shirts in her blog post And Now, A Word about Walkathon Sponsors. So why would I suggest that the use of the charity walk t-shirt needs to be reexamined?

Problems with Charity Walk T-Shirts

I am starting to see a trend at the charity walks I attend. It is not a good trend when it comes to the use of charity walk t-shirts. Although the issues I raise are based on anecdotal evidence, it is enough that I believe the topic needs discussing.

Here are some of the problems regarding charity walk t-shirts that I have observed at charity walks:

Walkers are not wearing the t-shirts at the charity walk event

At recent charity walks I attended, less people appeared to be wearing the charity walk t-shirt during the walk. Some of them are doing this because they are wearing custom t-shirts representing their fundraising team.

This is exciting because it shows teamwork and team pride in supporting the cause.What was surprising and disturbing was how many people (who weren’t wearing a team shirt) received the charity walk t-shirt and didn’t wear it during the walk.

Maybe wearing the charity walk t-shirt is no longer considered “cool” or maybe it is not convenient to change or pull it over whatever shirt is already being worn. Regardless, this defeats one of the main reasons for proving t-shirts for the charity walk event.

Walkers are not wearing the t-shirts after the charity walk event

Several years ago, I used to see people wearing charity walk/run t-shirts out in public from time to time.  I almost never see someone wearing one of these t-shirts now. This is disappointing.

There is no sponsor promotion occurring as long as the t-shirt is folded in the bottom of a dresser drawer or being used as a cleaning rag.

T-shirts are not effective advertising for sponsors

It is hard for me to believe that anyone has done business with a sponsor because they saw the logo on the back of a charity walk t-shirt. I don’t believe I have. Have you?

I have thrown my business to companies because they supported a charity walk. However, I learned about that company and their charity walk support through other ways.

What Can You Do About the Charity Walk T-Shirt?

If your walkers are wearing the charity walk t-shirts, keep doing what you are doing. Depending on the location and demographics of your walkers, the traditional charity walk t-shirts may be just what is needed. However, if you are observing some of the issues I identified above, consider making a change:

Redesign charity walk t-shirts to eliminate the billboard on the back

There are many methods you can use to benefit sponsors. Use your imagination to come up with more effective ways to promote sponsors of your charity walk event than they are getting through a printed logo on shirts. Check out these blog posts to give your imagination a kick start:

• Use Incentives to Hook Sponsors
• Unique Sponsor Incentives

With the sponsor ads removed, the t-shirt should now sport a design that people would be proud to wear at the walk and at many other times.

Offer other fundraising incentives

Is the main reason you are offering t-shirts to encourage fundraising? What other inexpensive items would your walkers value that you could use as an incentive for raising more funds for the cause? If you want it to continue to be a piece of clothing consider something like a baseball cap that identifies your charity walk or nonprofit organization on the front (or back).

Implementing a creative way to recognize the walkers who raise a certain amount of funds may be even more effective than offering prizes.

Sell t-shirts to walkers

One way to help eliminate t-shirts going unused is to provide them to only those who want them. One way to do this, and raise some additional funds at the same time, is to sell them. You can have the walkers order the shirts online and/or have the shirts available at the charity walk ready for the participants to purchase. If you do make them available to buy at the event, limit the supply so you are confident they will sell or design the shirt so it can be sold at other times.

What do you think of my ideas regarding charity walk t-shirts? Have you seen the trends I have experienced or do you believe the charity walk t-shirt is here to stay for the long run? Please let me know in a comment below.

Thanks,

Technorati Tags: Charity Event, charity events, charity walk, charity walks, Custom T Shirts, Fundraising, Nonprofit Organization, T Shirt, Team Pride, Teamwork, Walkers

Charity walks come in all kinds of shapes and sizes. What makes an event a charity walk?

The terms charity walk, sponsored walk, and walkathon are typically used to describe the same kind of events. The Merriam-Webster Online Dictionary defines a walkathon as:

“A walk covering a considerable distance organized especially to raise money for a cause.”

This definition is consistent with most of the other dictionaries I looked the term up in.

It is fun to watch how others are making their walks unique. It is great to read about how some have found creative ways to include those who could not otherwise participate. However, the creativity and purpose of some charity walks being implemented today are starting to push the envelope of the traditional definition for charity walks.

I propose a different definition for the term charity walk…

“A walk organized for the purpose of benefiting a cause.”

This definition doesn’t require the primary purpose of the walk to be fundraising. This opens the umbrella to include walks that have a different primary purpose, like raising awareness for a cause. The definition doesn’t refer to distance. This allows events like virtual walks to be included as well.

What do you think of this expanded definition for charity walks? Let me know by leaving a comment below.

Thanks,

p.s. In my next blog post I will describe the 5 types of charity walks.

Sources:

Photo credit: Daniel Cubillas

walkathon. (2010). In Merriam-Webster Online Dictionary. Retrieved June 12, 2010, from http://www.merriam-webster.com/dictionary/walkathon

Technorati Tags: charity walk, charity walks, Fundraising, Raise Money, Sponsored Walk, Walkathon

I have recently read several blog posts and newsletters from fundraising consultants who encourage nonprofits to run away from charity walks when they should be embracing special events.

Many of these consultants are friends of mine. I have a significant amount of respect for them and their abilities. So why am I concerned with this particular advice?

Get Rid of Charity Walks

There is some basis for these fundraising consultants to recommend that nonprofits stay away from special events, including charity walks. Planning, organizing and executing a successful charity walk takes a significant amount of time and effort from staff and volunteers. There are other much more efficient methods to raise money to support an important cause. There is also some level of risk being accepted when holding a special event.

Horror stories of failed attempts at raising funds have been used to reinforce the risks being taken when embarking on special events. Some of these stories were first-hand experiences of the fundraising consultant.

If the only need of the nonprofit organization is to raise money, the advice being given is right on target. Finding ways to be more effective and efficient at rising funds is why the fundraising consultant was hired, right?

The Flaw

Most nonprofit organizations don’t have a purpose and mission to raise money. Typically, an organization needs to do things like institute programs and lead advocacy efforts to fulfill their purpose. The funds raised are just one of the important tools needed to allow the organization to make a positive difference. There are other important tools that the organization needs in addition to money.

When decisions about special events are made from the limited perspective of fundraising alone, it can cause problems in the organization. I was intrigued by the blog post Fundraisers and Program Professionals: Can’t Everyone Just Get Along?. It discusses the friction that can occur between program professionals and fundraisers when each are not working together from a “corporate” perspective.

Consider Charity Walks for All They Can Provide

Charity walks can be powerful. There are many benefits this type of special event can provide to the nonprofit organization. Some of these benefits include:

• Raising money
• Recruiting and developing volunteers
• Raising awareness for the cause and the organization
• Identifying and engaging company partnerships in the community
• Supporting advocacy efforts

These are all positive things from the program professional perspective. But unless the fundraisers and program professionals start viewing their efforts from an organization perspective, there will be unhealthy conflict and the nonprofit will not be as effective as it could be.

Before eliminating charity walks, the total return on investment needs to be considered and compared to the overall needs of the organization. Only then can an informed decision be made. Who knows, maybe a bonus benefit will be the program professionals and fundraisers will start getting along.

By the way, most of the special event horror stories I read had little or no volunteer involvement. In my opinion, this is not advised and would put the event at significant risk. If you are considering a charity walk in the future, take advantage of others who have successfully put on these charity events. Get your personal  copy of The Walkathon Guide at http://www.TheWalkathonGuide.com.

Thanks,

Photo credit: Thiago Felipe Festa

Technorati Tags: Advocacy Efforts, charity fundraising, charity walk, charity walks, Fundraising, Fundraising Consultant, Fundraising Consultants, Nonprofit Organization, Nonprofit Organizations, Volunteers

Most people in the UK know at least one person whose life has been seriously affected by cancer, and as a result, many people are very keen to do something – anything – to help improve the lives of people living with cancer.

At first you may think that the battle against cancer is only fought in hospitals and laboratories, where scientists conduct research in an effort to develop new cures; but in fact, every single one of us can help by raising money for cancer charities, which helps support those affected by cancer and funds new research into new treatments.

Over the years, more and more extravagant ways of raising money through sponsorship have been dreamed up; cycling through the Sahara desert on a monocycle, running the London marathon – in a diving suit; jumping out of a plane – naked. The imagination and determination of fundraisers is the only limit to the world of wacky charity trips.

However, one of the most popular ways to raise money is still the tried-and-tested charity walk. The beauty of this form of fundraising is that everyone can join in, from toddlers to teenagers and OAPs, and it can be done anywhere, from capital cities to rural regions.

Walking events, such as Walk Wonders which raises funds for Macmillan Cancer Support, also have the bonus of bringing together a group a people for a communal cause. In addition, unlike more extravagant fundraising activities, there’s no expensive set up costs involved. There are a selection of organised walks that take place across the UK all year round, which range from short family fun walks, to much longer hikes and even multi-day adventures.

Most ask for no minimum amount of funds to be raised – every little helps. But, if you find that there is no organised cancer charity walk or other fundraising event in your area, why not hold your own? Many cancer charities offer assistance to those looking to set up their own event, and offer support and exposure through their organisations.

People take part in cancer charity walks for different reasons. Some are former sufferers who have recovered and want to give something back; some have a friend or family member who are currently undergoing treatment or want to honour a loved one who has passed away, and many just want to do something positive for those less fortunate than themselves.

Whatever your reason for wanting to take part, walking to raise funds for cancer is a meaningful way for people to contribute to a great cause, enjoy a healthy activity and participate in a collective family outing.

About the Author

Adam Singleton is an online, freelance journalist and keen gardener. He lives in Scotland with his two dogs.

(ArticlesBase SC #332189)

Article Source: http://www.articlesbase.com/ – Step by Step: Walking for the Cancer Cause

Photo credit: Karina Faiani

Technorati Tags: Cancer Cause, Cancer Charities, Cancer Charity, Cancer Charity Walk, Fundraising, Fundraising Activities, Fundraising Event, London Marathon, Macmillan Cancer Support, Raising Money, Running Marathon, Sponsored Walks, Walk For Cancer, Ways To Raise Money

Author: Erica Brooks

One of the best ways to relieve yourself from the stresses in life is by giving to others. When you help others it takes the focus off of you and your problems and shifts the focus to the needs of others.

Helping others brings about change in the community and a peace to you and someone in need. Below are 10 ways to volunteer and give the gift of yourself to others:

1. Walkathons

Walkathons are charity walks. The only thing required is desire, determination and some good walking shoes. To participate contact the charity of your choice who is hosting the walk to register. Once you register you will be asked to get sponsors to donate money on behalf of you walking. Sponsors can be anyone- your family members, co-workers, church members, local businesses etc. Donations can be anywhere from $1.00 to as much as your sponsor is willing to donate.

2. Local Nursing Home

Many residents of nursing homes don’t have anyone to visit them and would love a visit from a warm and friendly person. It would only require an hour or two of your time a week and it would really make a difference to an elderly resident who does not have family or someone to look after them. Check with you local nursing home to find out how to volunteer at their center.

3. Boys and Girls Club

Many of the youth today are in need of activities to keep them out of trouble and someone to guide them so that they stay grounded and out of harms way. Your local boys and girls club does just that by providing sports and fun activities for children in the area. The club is always in need of responsible, patient adults who are willing to help. Check your local yellow pages to find the center near you and give them a call to find out how to volunteer.

4. Local Church Ministries

The church is a place where people can go to find help in a variety of areas. Put your spiritual gifts to good use at your local church by joining a church ministry. There are many areas that you can be of help in- youth ministry, usher board ministry, missions ministry, prison ministry, music ministry, just to name a few. Check with your local church to see where you can be of the most help.

5. Local Food Bank

This is a wonderful charity where you can help those in your community get the food they need. All it takes is a phone call to your local food bank to get started.

6. Homeless Shelter

Help those who need shelter to get the food and shelter they need. Think of the difference you will make to those in your community by devoting a couple of hours a week of your time to this charity.

7. Girls and Boy Scouts of America

What a fun charity. Responsible and patient volunteers are always appreciated. It requires only a few hours of your time a week meeting with the children. You would play games, participate in badge earning activities, go on local outings and more. Check with your local Boys Scouts or Girls Scouts office to find out about the volunteer opportunities in your area.

8. Domestic Violence Centers

There is a great need in our country to protect those suffering from physical abuse. Volunteer opportunities are available in the shelters and to answer domestic violence hotlines. Contact your local shelter today to find out how you can help.

9. Rape Crisis Center

Rape is a serious crime and rape victims need all the help and support that they can get to recover from this form of abuse. Volunteers are needed to work in local crisis centers and on crisis hotlines. There may be special training that is needed for this type of charity due to the circumstances of the service. Check with your local rape crisis center to find out how you can help.

10. Pet Shelters

Pets need love too! There are many pet shelters that are in need of volunteers to care for sick and homeless pets and to help them to find good homes. If you love pets and enjoy working with them this is a great charity for you.

The opportunities to volunteer in your community are endless. Still not sure where you can volunteer? Visit www.volunteermatch.org to match your skills with one of the many charities in your area. Giving of yourself to others in such a positive way is one of the bests gifts you can give to yourself and others.

Article Source: http://www.articlesbase.com/stress-management-articles/stress-relief-through-charity-270806.html

About the Author:

Erica Brooks operates http://www.richlyscentedsoycandles.com and http://www.gourmetsoycandlefundraiser.com which helps groups and organizations to raise money for special causes.

Photo by Alex Bramwell

Technorati Tags: Boys And Girls Club, Charity, charity walks, Fundraiser, Fundraising, Helping Others, Stress Management, Stress Relief, Stresses, Volunteer, Walkathons