Nonprofit organizations typically set fundraising goals for each of their special events, even before the planning committees are formed. These goals are needed so that budgets and plans for the future can be set. A significant amount of research and predictions can go into setting these goals to ensure they are challenging but achievable.
But I don’t believe these goals should be used to manage the charity walk event. I believe there are problems with giving the charity walk committee the fundraising goals.
You want the committee members to own the goals. They will be more motivated to achieve the goals. The best way to do this is for the committee to discuss and determine their own goals.
Also, the goals of the organization may not take into account the enthusiasm of the volunteers who lead the event. By allowing the committee to set their own goals, even higher goals might be set that will exceed all expectations. The walk committee could be held back from their potential if goals are imposed on them.
Empower your charity walk committee to set their destiny and be their best. The ultimate results may surprise you.
Photo credit: Bob Smith