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Charity walks, also known as walkathons, can boost a nonprofit organization’s financial position and bring it positive exposure to the community. The opposite can occur if the walk is not planned and executed properly.
What is one of the key areas to consider when planning for a successful charity walk? It is location.
In real estate, location is critical. It is no different for a walkathon. A properly selected location can make planning and setting up for a walk easier. It can also improve the participants’ experience, encouraging them to volunteer more support and return to your event every year.
The following are a few questions to ask when evaluating a charity walk location:
- Is the walk path level? Steep hills on the walk can make the event difficult for participants to complete. They may not say anything to you when they complete the walk, but they will think twice before joining next year.
- Is the location convenient? The location should be centrally located to your perspective walkers. It should also be a known location that is easy to find.
- Is there available parking? If parking is not close to the event area or not large enough to accommodate all of the walkers, they will drive away on the day of the event without stopping.
- Is there adequate space to support the activities and expected number of people? Make sure you have plenty of space for all of the activities planned on-site.
- Are restrooms available? If they are available for use at the walk, it can save both time and money that would be required to arrange for portable units to be brought in.
- Are tables and chairs available at the site? Just like the restrooms, if there are tables and chairs available on-site, it will be one less thing to make arrangements for and potentially have to pay for.
- Is the area safe? Safety should be the #1 concern regarding the walk. Assess the local area and route to be walked. Ensure that all aspects of the event can be done in a safe manner.
- Is the area clean and well maintained? The area needs to be clean. The grass and landscaping needs to be maintained. The walk path needs to be free from obstacles.
- Is there an indoor facility available? An indoor facility will be extremely useful if it rains and there is no plan for a makeup date. Indoor activities can encourage participants to show up on a rainy day.
Select a terrific location for your charity walks and put them on a path to success.
Thanks,

photo credit: jasonippolito
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